Guerilla marketing techniques for start-ups
You have what you are sure are great products or services. But you are just starting. People have to know what you can do and offer and how to find you. When you don’t have Read More
April 2014
ADB reports credit still scarce for mSMEs
Financing resources remain scarce and inaccessible to micro, small and medium enterprises, despite the enactment of the Magna Carta for Small Enterprises (RA 9501), according to a report recently released by the Asian Development Bank Read More
Media leaders, practitioners to discuss future of media
Evolution, engagement, convergence, mobility, hyper-connectivity – these, among other concepts emerging at the forefront of the media business will be addressed by key stakeholders and personalities at the 1st Future of Media. Slated on 29 Read More
Turning an idea into a business opportunity
If an idea is not necessarily an opportunity, what is an opportunity? When does an idea become an opportunity? A business opportunity is simply defined as an attractive investment idea or proposition that provides the Read More
More practical advice on e-selling from a successful mompreneur
Peachy Consing Marasigan runs an online bag and accessories shop selling her own brand known as Bubblewrap. When she left her job in the public relations, marketing, and print production industries to set up Read More
Distressed Tacloban mSMEs seek “big brothers”
Many micro, small and medium enterprises in Yolanda-ravaged Leyte still find it hard to get back on their feet and are seeking the help of “big brothers” in Cebu and Manila, through a proposed “adopt Read More
For caterers who want to be different: Try themed catering
For that innovative and memorable catering twist, try themed catering. It will give an impression hard to forget not only among your client but also your client’s guests which may translate to potential new markets. Read More
“AEC is now, not in 2016,” speakers warn at ISSI-SERDEF symposium
The ASEAN economic integration is happening now, not in 2016, and the local business community, especially the small business sector, in tandem with government and other business support organizations, had better do something fast, if Read More
Assessing the competition
In order to plan marketing strategies and achieve competitive advantage for your company, you have to study your competition. Recognizing the strengths and weaknesses of competitors allow managers to exploit weaknesses, emulate strengths or avoid Read More
Great trend in the food business: Chefs-farmers meet-up
A welcome new trend in the food business is the increasing collaboration between food entrepreneurs and farmers, especially those producing organic crops. Margarita Fores, a respected name in the culinary arts and restaurant industry, shares Read More