“Preparing for an integrated ASEAN” is the theme of International Franchise Conference to be held on July 16 and 17 at the SMX Convention Center, Pasay City.
A powerhouse line up of resource persons will speak at the gathering, led by Global market trends experts Stanley Key and Fabio Trabucchy.
Kee, regional chief of international market intelligence provider GtK Asia Pted Ltd, Singapore, will speak on “International Retail and Shopping Trends,” while Trabucchi, director of the Retail and Shopper Client Service of Samsung Global Insight Leader TNS RI Korea, will tackle the “The Next Phase of Retail—Innovations that Will Change How Consumers Shop.”
The presentations of the two experts will help equip Philippine franchisers with the insights they need as they prepare for the ASEAN economic integration in 2015, according to Philippine Franchising Association (PFA) president Franklin Go.
The other foreign resource persons invited to speak at the event are Tony Harris, chief executive of creative agency BBDO Guerrero which conceptualized the Department of Tourism’s “It’s More Fun in the Philippines” campaign; Judd Williams, director for Middle East and Asia of Costa Coffee; Ichiro Roy Fujita, president and chief executive officer (CEO) of I. Fujita International Inc.;
Other topics to be discussed a the conference are: “The Prospects and Challenges of an Integrated Asean;” “Conquering the Global Market with your Brand”; “The Psychology of Healthy Franchise Relationships” and “Clicks and Bricks in Today’s Retailing.”
The topics for the breakout sessions include: “The Effects of Economic Integration on Asean HR”; “Finding your Competitive Edge in the Asean Integration”; “Understanding where your Franchise Model should focus on to Stay Competitive in the Asean Integration”; “Achieving Efficiencies in the Supply Chain Toward a Successful Asean Connectivity”; “Brining the Franchisor-Franchisee Relationships to the NextLevel;” “Going International”; “Growing your Company through Initial Public Offering: Benefits and Advantages”; “Bringing Homegrown Brands to Mainstream Markets”; “How to Comply, Survive and Thrive”; “Leveraging on Innovation to Gain Competitive Advantage”; “How to Ignite Passion in People in an Era of Global Competitiveness”; “Location, Location, Location: How the Where of your Brand Determines its Why”; and “Revolutionizing your Store to Today’s Trends”.
Online registration for the FAPHL 2014 conferences is available at www.franchiseasiaphl2014.com.ph and www.pfa.org.ph.
Photo: From freshhealthyending.com
