Pinoys prefer to shop at brick-and-mortar stores – Nielsen

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Despite the proliferation of online shops and the obvious convenience afforded by virtual shopping, Filipino consumers prefer buying groceries from traditional brick-and-mortar stores, according to the latest Nielsen Shopping Trends report.

According to the survey, 93 per cent of Filipinos prefer to do their grocery shopping “in-store.”  Eight in ten respondents revealed they want to take their time and browse all parts of the store before they buy.

“The love for shopping is alive among Filipinos.  They find joy in going up and down the aisles to check out grocery items,” said Nielsen Philippines shopping insight unit head Lou-Ann Navalta.  “Retailers can further intensify the in-store shopping experience by offering a pleasant store environment.  When shoppers are at ease, they are likely to come back to the store.  This also makes them more receptive to in-store marketing efforts like promotions or impulse purchases.”

The report reveals, on the other hand, that Filipinos are going online more frequently to buy airline tickets or make reservations for travel.  Of those surveyed, 46 per cent plan to make hotel reservations and 37 per cent intend to purchase event tickets on line.

The Shopper Trends report,  which covers 54 markets across the globe, provides an overview of retail environment trends and an understanding of shopping behavior in different trade channels.  It is used as a resource on information on where, when and how often people shop and their emotional commitment and perceptions about key modern trade  retailers.

The study also found out that credit card security is still a major concern among Asian consumers, including those from the Philippines.

Photo: from www.manilashopper.com