The APEC Business Advisory Council (ABAC) recently partnered with the Asian Institute of Management (AIM) to identify examples of micro, small and medium enterprises that have successfully integrated in global value chains with the enhancement of logistics management, information and communication networks and access to new markets and partners.
The stories of these MSMEs have been compiled in a book “Going Global Together” by AIM Professors Maria Elena Baltazar Herrera and Federico Macaranas.
Invariably, the MSMEs grew because of partner-large companies that have engaged them to form part of their respective value chains.
One of the stories featured in the book is that of El Nido Resorts, for years a leader in eco-tourism which has a network of MSME partners in its tourist-oriented operations.
The market increase at El Nido have translated to increase in businesses for small community businesses offering complementary activities like island hopping, snorkelling, diving, paddling and kayaking, hiking and trekking, mountain biking, rock climbing, sailing and fishing.
These partnerships have encouraged MSMEs to adhere to environmental rules and regulations and discontinue unsustainable practices.
Another small-big company alliance showcased in the volume is that of Filip+Inna, a clothing brand which has harnessed the craftsmanship of local indigenous people in producing its unique products.
The firm uses a business model where a limited number of high quality handcrafted pieces are created, reflecting inputs from both international retailers and partner artisans.
The company provides artisans with prototypes, materials and forms, while the artisans create embellishments to the pieces.
Other companies featured in the volume include Jolibee Food Corporation, Nestle and VMV Hypoallergenic which all engage farmers and farmer cooperatives for their production and other needs.
The book was launched on December 14 at the Asian Institute of Management (AIM).
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