2 SERDEF books adopted by Rizal Technological University

Two books published by the Small Enterprises Research and Development Foundation, Inc. (SERDEF) are now being used by the Rizal Technological University (RTU) in teaching entrepreneurship to its students.

The books adopted for use by RTU in the second semester are Entrepreneurship Study and Practice written by Dr. Herminia R. Fajardo, SERDEF Vice President and Dr. Paz H. Diaz, SERDEF Trustee; and Product Development for Small Enterprises written by Prof. Arturo Ilano of the CEA Virata School of Business, University of the Philippines.

Entrepreneurship Study and Practice is premised on the central role the entrepreneur plays in running and growing the business. More than capital resources, more than supportive fiscal climate, more than a receptive market, more than all other factors said to make business initiatives thrive and grow, we main it is the entrepreneur’s personality and skills that make the difference between a flourishing and a failed business,” said SERDEF President Dr. Paterno V. Viloria in the Foreword.

Meanwhile, SERDEF Chairperson Dr. Nelia T. Gonzalez noted that “Product Development for Small Enterprises describes different types of product and services—and what consumers value and look for in them. It also discusses in depth customer needs, wants and demands.”

Teachers of entrepreneurship and students under RTU’s Bachelor of Science in Entrepreneurship program may purchase the books at the RTU Kawani Multi-Purpose Cooperative Bookstore.

To learn more about SERDEF and its publications, visit http://www.SERDEF.org or call (632) 355 5348. The SERDEF office is located at 3/F, E. Virata Hall, E. Jacinto Street, ISSI Building, UP Campus, Diliman, Quezon City.

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