“Your most unhappy customers are your greatest source of learning.” – Bill Gates How is buying done? A person usually goes through five stages when he buys a product. Whether purchasing clothes, food, a car, Read More
At the center of marketing activities for any business is the consumer or the customer. The consumer is the person who uses the product. The customer, on the other hand is the one who buys Read More
Borrowing money can help you do things – start a business, expand and diversify, buy new machines, stock up on critical materials, put up your own factory or store, etc. However, borrowing can also be Read More
Where a business will locate can spell the difference between success and failure — especially to a trading or service enterprise. Generally speaking, the best location is where you can transact business with reasonable convenience. Read More
If you are seriously planning to go into business, there must be one question foremost in your mind: How much money will I need to get my business going? Whether you plan to finance Read More
(Click here to read Part 1 of this glossary.) Full-time equivalent (FTE) The number of full-time positions at an organization, for example, two fulltime staff people and two half-time staff people equals a total of Read More
You are talking to your accountant and he loses you or you lose him. All because he uses words that sound Greek to you. When you tell him you are confused, he is sometimes hard Read More
(First published in the Philippine Online Chronicles, September 24, 2012) by Myrna R. Co, SERDEF Media Bureau Some 10 years ago, when my son announced he was quitting his job at the Department of Public Read More
“Keep an eye on inventory!” This is sound business advice that needs to be emphasized over and again. There should be enough inventory to keep sales flowing, but not too much that it leads to Read More
People sometimes go into business for themselves without being fully aware of what is involved. Sometimes, they are lucky and succeed. More often, they fail because they do not consider one or more of the Read More
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