Customer intimacy 101
Nowadays, a new marketing strategy is making marketing managers and business owners sit up and listen. This is known as customer intimacy. It is a marketing strategy where the seller or supplier gets close to Read More
September 2015
Business ethics concepts and applications: Being good is good business
The most basic business ethics concepts are three: honesty, integrity and fairness. Honesty – Honest should be the hallmark of a company’s dealings with its employees, customers, and other publics. It should communicate with Read More
Know your business law: The Philippine Competition Act
The Philippine Competition Act (RA 10667) was signed into law by President Benigno Aquino on July 21, 2015. Its main author is Sen. Paulo Benigno Aquino, the president’s cousin. Considered a game-changing legislation, it Read More
SERDEF clarifies photo-essay contest rules; reiterates Oct. 19 deadline
In answer to inquiries about its ongoing “The Small is Beautiful Photo-Essay Competition,” SERDEF recently issued several clarifications on rules governing the tilt. According to Myrna R. Co, head of the SERDEF Media Bureau and Read More
BCYF announces passing of Dr. Benita Yap
The Benita and Catalino Yap Foundation (BCYF) recently announced the passing of BCYF honorary chair Dr. Benita Saplala Yap last September 12. She was 90. A historian, educator, and writer, Dr. Yap is described as Read More
Lawmaker warns against another port congestion
With the onset of “ber” months (September-December), concerned government agencies and private-sector stakeholders are urged to work together to make sure the Manila Port will not again experience the congestion that took place last Read More
Farmer-entrepreneur tells farmers: Add value to your produce
Farmers remain poor because income from farm produce is barely enough for their livelihood. Farmers can earn more if they add value to their produce. This is the major lesson Mars Aaron, former top executive Read More
Ph SMEs underserved by banks, report reveals
The Philippine small and medium enterprise (SME) sector, by and large, do not go to banks for their financing needs, according to a recently-released Deloitte-Visa report. “Digital banking for small and medium-sized enterprises: Improving access Read More
P-Noy approves Youth Entrepreneurship Act
The Youth Entrepreneurship Act (Republic Act 10679) was signed into law by President Benigno Aquino III last August 27. The law seeks to inculcate a culture of entrepreneurship among the Filipino youth by mandating the Read More
SME assistance programs: TESDA’s STAR
A program of the Technical Education and Skills Development Authority (TESDA) and Coca-Cola Philippines, the Sari-Sari Store Training and Access to Resources (STAR) was launched in 2012 to help women retailers start and grow in Read More