A Bicol-based company dealing in beauty and personal care products is determined to enter the global cosmetic industry.
Owning the brand Pili Beauty, Rosalina Tan and her family are working hard to prove the quality of their pili pulp oil-based beauty products.
Despite the brand’s slow growth in the country since its establishment in 2014, it will soon brave the international market, starting in the United States in July this year.
Ms. Tan expects her daughter, Mary Jane is to put the name of the Philippines in the international cosmetics industry. The Philippines is not popular in cosmetics. Even in the country, most of the brands here are foreign. But we can do it. We can make it to the global scene.” she tells the Inquirer during an interview.
After the US, it plans to enter the Middle East market, particularly Dubai and Kuwait where its products are gaining optimistic reviews.
The Tan family first plans to achieve a double-digit growth in the local market. They are hoping for a bigger growth for the American market, of about five digits compared to the Philippine market.
Bicol is touted to be the only country capable of commercial production and processing of pili nuts and pili oil.
Tan , with the help of a group of experts from the Department of Science and Technology, launched a study in 2004 on the medicinal bejecits of pili pulp oil. pulp oil.
Pili pulp oil contains high level of carotenoids, phytosterols and tocopherols (vitamin E), which are all powerful antioxidants. It is also rich in beta-carotene, a known source of vitamin A.
Clinical tests also revealed that pili pulp oil contains more skin conditioning agents and natural germicidal properties than argan oil and is more nutritious than olive oil.
She then experimented on its use in soap and massage oil. It became gradually popular among her circle.
At first, she didn’t think of the discovery as a possible business venture until it gained popularity among her friends and colleagues.
“Eventually,they began to use it in their business.