Using testimonials to promote your business

October 1, 2019

Customers will not impulsively plunk down their hard-earned cash on something they have not used before.    They would need more than an attractive advertising copy with glossy photos to be  convinced  to try a  product, Read More

Airbnb: the business of sharing space

July 3, 2019

THE BUSINESS OF SHARING SPACE  More and more people have assimilated travel into their lifestyle.  Traveling – around the country or in other countries abroad – has lately become a priority activity among young people, Read More

The ABCs of cash flow management

June 26, 2019

The importance of cash flow management cannot be overemphasized.  Big or small, new or established, hbusinesses need ready cash in order to run  efficiently. Indeed, there have been companies which, while still earning profits, have Read More

Guerilla Marketing: Some ideas

June 15, 2019

“Guerilla” strategy” has mostly military connotations, as in guerilla warfare, guerilla army, guerilla zones, etc. But there is one “battleground” that doesn’t have anything to do with guns and ammunitions. In the world of business, Read More

Free business apps for start-ups

January 13, 2016

To get your business off to a good start, you need to have done some planning, which involves a considerable amount of computations and pencil pushing. You need not start the process from scratch. Here Read More

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