Beware of franchising scams!
by the SERDEF Media Bureau How prevalent are franchising scams? The problem must be so serious that the Department of Trade and Industry (DTI) was prompted to issue an advisory sometime ago warning the public Read More
May 2012
FAQs on starting a business (Part 4): Marketing 4 P’s, going home-based, etc.
Question: What does marketing involve? Isn’t it all about selling and advertising? Answer: That is a common fallacy. The truth is marketing involves much more than advertising and selling. A major part of marketing involves Read More
New generations poll: Pinoy kids are techie, wired, and can influence buying
The New Generations 2012 Survey, recently conducted by the Cartoon Network of Turner International Asia Pacific Ltd., showed that Filipino children have more access to the internet, gadgets, and related technology, compared with their peers Read More
Doing business online doesn’t necessarily pay off
Goolai Salads to Go is a food service with a difference – it delivers healthy, vegetarian, or semi-vegetarian meals to offices in Makati, Ortigas in Pasig City, and Eastwood in Quezon City. Some of their Read More
It’s Women’s Day at the 1st Distinguished Entrepreneurial Leadership Forum
Women as entrepreneurial leaders took center stage at the First Distinguished Entrepreneurial Leadership Forum organized by the Small Enterprises Research and Development Foundation (SERDEF) and the U.P. Institute for Small-Scale Industries (UP ISSI) yesterday, May Read More
SERDEF elects trustees, officers for 2012-2013 at annual general meeting
Trustee-awardees Francisco Floro and Nelia Gonzales flank President Paterno Viloria The Small Enterprises Research and Development Foundation (SERDEF) elected members of the Board of the Trustees for 2012-2013 at its annual general membership meeting held Read More
Grassroots marketing for micro and small enterprises
Grassroots what? — you might wonder. New buzzword or not, grassroots marketing simply refers to activities which allows your products to meet your customers where they are, where they live and work or pass through Read More
Putting up a pre-school in the Philippines
By Ma. Rachel R. Yapchiongco (first published in the Philippine Online Chronicles, January 23, 2012) A preschool is a learning environment where young children’s minds can be properly nurtured and stimulated to prepare them for Read More
Pinoypreneurs, mSME development workers urged to join Distinguished Entrepreneurship Forum at UP ISSI
Entrepreneurship advocates and crusaders, development specialist and service provider, faculty, student, government, and entrepreneurs are invited to attend the First Distinguished Entrepreneurship Leadership Public Forum, featuring two accomplished women entrepreneurs, at the UP Institute for Read More
SERDEF to honor most active members in May General Assembly
The SERDEF general membership meeting on Wednesday, May 16, at the UP Institute for Small-Scale Industries, Diliman, Quezon City, will honor the Foundation’s most active and committed members and officers not only in terms of Read More