Customers will not impulsively plunk down their hard-earned cash on something they have not used before. They would need more than an attractive advertising copy with glossy photos to be convinced to try a product, Read More
THE BUSINESS OF SHARING SPACE More and more people have assimilated travel into their lifestyle. Traveling – around the country or in other countries abroad – has lately become a priority activity among young people, Read More
The importance of cash flow management cannot be overemphasized. Big or small, new or established, hbusinesses need ready cash in order to run efficiently. Indeed, there have been companies which, while still earning profits, have Read More
“Guerilla” strategy” has mostly military connotations, as in guerilla warfare, guerilla army, guerilla zones, etc. But there is one “battleground” that doesn’t have anything to do with guns and ammunitions. In the world of business, Read More
We often think of products as tangible items such as toothpaste, candies or computers but a product can also be a service such as hairstyling, massages or plumbing services or even ideas and events such Read More
“Business models” may be an esoteric term for most micro enterprises and many small businesses. Business modeling refers to how you intend to make money from your product. This may sound like an odd Read More
Do you want to be an entrepreneur but are not sure if you have what it takes? A hallmark of an entrepreneur is achievement motivation, the need to achieve. Those with high achievement motivation are Read More
Packaging is a critical part of product development. Do you know that most purchasing decisions are made right on the shelves of supermarkets and other retail outlets? How your product “grabs” the buyers and potential Read More
Because clothes — clean clothes, of course — is a necessity for all of us, laundromats or laundry shops have become a viable business idea. Today’s modern lifestyle, including limited-space condominium living and the hectic Read More
To get your business off to a good start, you need to have done some planning, which involves a considerable amount of computations and pencil pushing. You need not start the process from scratch. Here Read More
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