Knowing that the prospective customers and consumers (the market) are numerous and have varied buying motives and habits, marketing professionals have found it helpful to classify or categorize the type of customers. The process of Read More
June is Cebu Business Month and it will be commemorated by various industry conferences, forums, exhibits and the “Great Cebu Sale.” With the theme “Excite Cebu! Power up Global Business,” the festivity aims to Read More
Some entrepreneurs who start a business without thoroughly considering what it entails sometimes end up feeling swamped and overwhelmed. They might be getting more than what they bargained for. They are caught flatfooted when they Read More
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