The SERDEF will hold a three-day training on The Internet and Your Business on November 21, 23 and 24 at the 3rd floor, UP Institute for Small-Scale Industries (UP ISSI) Building.
The course addresses the needs of micro, small and medium-scale enterprises to make use of the Internet and IT tools to gain competitive advantage, productivity and growth. It is for entrepreneurs who seek to master new online marketing strategies, attract a bigger customer base, achieve faster operations management, and apply effective organizing insights, plus more potent systems and procedures.
The program is a flipped-classroom type of action learning that can immediately be applied to one’s business. Every meeting day will provide participants with five applications, taught through supervised hands-on exercises.
Day 1 will tackle surfing the net, nailing one’s online business strategy, marketing by social media, rapid market surveys, buying and selling products and services in the net, and best practices in the Net.
On Day 2, participants will be able to design, build, and create content for their own respective business websites, as well as build traffic or readership base.
Day 3 is all about operating and growing an online business, including security and the Net, Internet accounting, customer relations management systems, and other e-commerce basics.
The Internet and Your Business will be handled a Dr. Eduardo Canela, an international consultant and trainer who specializes in promoting social entrepreneurship, small enterprise development, technology development, and innovative educational programs. He has worked in 40 countries in East Asia, Far East, South Asia, the Pacific Rim Territories, Africa, the Middle East, East and Western Europe, and the United States through the auspices of the ADB, UNIDO, UNDP, ILO, GTZ, and the World Bank, among others.
Those interested in attending the training may register at http://courses.serdef.org or call Cassie at Tel. 355 5348.
For more information about the program, visit the Internet and Your Business website.