How real estate businesses can ride on the property boom in Manila


One of the indicators that the Philippine economy has lately come to its own is the commercial estate boom in Metro Manila and other urban centers in the country.

Manila’s rapidly changing skyline shows a city coming up in the world.  In particular, Bonifacio Global City is being developed as a commercial and residential property at a phenomenal rate.

Office space in most new buildings in the metro is being snapped up long before completion, according to industry leaders.

“Pre-leasing is back,” said Rick Santos, chairman of CBRE. “We are now experiencing the best real-estate market in the Philippines in the last 20 years.”

Outside Manila, a similar transformation is unfolding, with industrial parks, especially those close to the capital and devoted to manufacturing, drawing more foreign firms than ever before.

“What we are seeing now is the re-emergence of manufacturing, which is really good for the economy because manufacturing employs people that the BPO industry won’t,” said Lindsay

How can real estate businesses and real estate agents ride on the real estate business boom?

Here are some tips, courtesy of  These tips will work whether there is a boom or not or wherever your niche is in the real estate business.

  1.  Thank clients in a personal way – Your relationship with your client does not end when you close the deal. You should make them long-lasting fans of your business.  Express your appreciation not only right after the transaction is consummated but go the extra mile.  Write a thank you letter.  Give them a gift.  Let them know you’re at their beck and call for any inquiries or after-sales service they may need.
  2. Keep in touch online and off.  – Pay them visits to form a long-lasting bond.  Show your interest in their situation — how they cope in their new locations.  Find about about your interests.  Be sure your calls are not necessarily to make another sale or promotion.
  3. Get reviews and testimonials from as many clients as possible.
  4. If clients don’t come back, at least secure referrals from them.
  5. Use  social media to maintain communication with clients.  Aside from regular emails, keep in touch with past clients on social media like Facebook and Twitter.    Include information on how your business has done lately and how the local market is performing — things that would interest them and keep the engagement continuing for years to come.

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