Branding for small business

June 27, 2014

  (An update of an article published on January 14, 2014) (Click here to read mechanics of SERDEF’s Brand Slam Contest for micro and small biz) Branding is for large businesses only.  Branding is only Read More

PCCI urges quick enactment of Competition Law

May 9, 2014

The Competition Law needs to be passed as soon as possible to upgrade the country’s competitiveness and curb unfair market and trade practices to make the country more prepared for the emergent one-ASEAN market expected Read More

On leadership style: Be flexible

May 2, 2014

Entrepreneurs manage resources and people to attain business goals.   Clearly, it is important that they have a modicum of leadership. Nowadays, however, leadership traits  seem to be taking the backseat to leadership style.  After all, Read More

Assessing the competition

April 9, 2014

In order to plan marketing strategies and achieve competitive advantage for your company, you have to study your competition. Recognizing the strengths and weaknesses of competitors allow managers to exploit weaknesses, emulate strengths or avoid Read More

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