Franchising businesses, enterprises planning to go into franchising and other franchising enthusiasts are invited to join Franchise Asia Philippines (FAP) 2012, dubbed as Asia’s biggest franchising event bringing together the best in the business, on July 25 – 29 at the SMX Convention Center in Manila.
Organized by the Philippine Franchise Association PFA) in cooperation with the PLDT SME Nation, the PLDT Alpha Enterprise, and BPI Family Savings Bank, the franchise show features four events: the International Franchise Conference on July 25 and 26; the International Franchise Expo on July 27-29; Franchise Seminars simultaneous with the Expo; and the Certified Franchise Executive Program on July 23-24 at the Asian Institute of Management.
The three-day International Franchising Expo will show case unlimited investment opportunities through 500 booths covering all franchising sectors at various investment levels.
“It is a one-stop shop which also serves as a venue to network with suppliers as well as to forum new joint business relationships,” according to PFA President Elizabeth Orbeta.
A new feature of the Expo is a PetroBusiness Pavilion which will offer opportunities in the petroleum and related business.
The International Franchising Conference on July 25-26 boasts of well-known Filipino and international experts who will discuss the most challenging issues in today’s business landscape, best business practices, practical tips and tools to help the franchising business stay ahead in a dynamic business environment.
Among the topics lined up are: global franchising trends; shopper trends and evolving consumer behaviour; translating brand personality into store look; managing multiple brands; managing and profiting from digital and mobile marketing; innovative solutions to grow a business; and using “the customer is king” principle in improving business performance.
Simultaneous with the Expo will be Franchising Seminars expected to be a forum for business matching between franchisors and franchisees. There will be three seminars. Master Franchising 101: International Franchise Opportunity, is for local investors who want to be a master franchisee, an area developer or a partner of a foreign brand. How to Franchise your Business is for micro, small or medium business owners who plan to expand their business through franchising. How to invest in the right franchise is for would-be franchisees.
For more information about the event, visit www.franchiseasiaphl2012.com and register online for special admission rates or call the PFA Secretariat at Tels. (02) 6870365 to 67, 0917 832 0731 or email [email protected].