Franchise exhibit to showcase ingenuity of mSMEs

The 11th “Filipino Franchise Show” will be mounted by the Association of Filipino Franchisers, Inc. (AFFI) on October 12 – 14 at the World Trade Center, Pasay City, to celebrate the 15th year of the group’s founding and to showcase the ingenuity of Pinoy micro, small and medium entrepreneurs.

About 300 franchisors will exhibit franchise investment opportunities in the food, retail, and service industries.

AFFI President Armando Bartolome said that the association was formed among micro and small enterprises who wanted to leverage their business through franchising  but had to overcome the disadvantage of (small) size and contend with foreign and big players in the franchising market.

Teresa Laurel, AFFI Chair, recalled that a decade ago, foreign companies got top billing and the smaller, homegrown concepts hovered in the wings.   “As small entrepreneurs, we thought we could bind ourselves together and organize our own group, our own shows.”

Laurel’s Goto King was among the pioneers in the AFFI, which also include Potato Corner, Figaro, Fiorgelato, and GMB Franchise Development.

From the original seven companies, the AFFI now has over 100 members in its roster.

Members of the association receive a publicly-recognized seal of quality, up-to-date research and development information, educational training and seminars, opportunities to participate in local and international trade shows, and prospects for networking.

For information on the exhibit, call AFFI at 654 0345 or 861 9897 or email [email protected]

Photo: some of the AFFI officers and pioneers from the AFFI website.