Suggested Reads for SMEs: Windows to Entrepreneurship & other SERDEF-ISSI books

 

Windows to Entrepreneurship: A Teacher’s Guide, 2013

windows to entrep

 

The first of its kind in the Philippines, the book aims to enhance the proficiency of teachers handing Entrepreneurship subjects at the college level so that entrepreneurship education may become a more effective catalyst to new enterprise creation.

The premise of the book is that entrepreneurship cannot be taught in the traditional way where a teacher simply imparts knowledge but rather requires behavioral and attitudinal transformation in students, a transformation that will not take place unless such change also takes place among teachers.  The book thus postulates that it is only enterprising teachers who can motivate, facilitate, and inculcate enterprising qualities among learners.

It is  comprehensive in scope, covering topics that range from the basic (answering the soul-searching question of “Are you an entrepreneur?”), to the structural task of putting together an enterprise, and even moving on to the more touchy topic of knowing when to quit. And at its tail end, Windows even includes a number of short articles that are meant to bolster the confidence of teachers of entrepreneurship, clueing them in on the mentoring process and what their role could be to their aspiring entrepreneurial students.

Windows to Entrepreneurship is chockful of case stories, exercises and other tools for entrepreneurship teachers to use or adopt for their classroom use.

 

Introduction to Entrepreneurship, 2nd revised edition, 2008

This is the first text and reference book on Entrepreneurship written in the context of the Philippine business environment.  First published in 1989 as a joint project with the Philippine Association of Colleges and Schools of Business (PACSB) and the Small Enterprises Research and Development Foundation (SERDEF), it remains to be the most comprehensive resource and training material for students.

The book begins with the theoretical foundation for entrepreneurship, followed by a study of the entrepreneurial person and her/his distinct qualities and competencies, and then by a discussion of enterprising tasks and functions, with emphasis on practices of successful entrepreneurs.

 

Couples in Business; Dreamers, Doers, Risktakers, series 2, 2004

The 26 case studies in this volume reveal how lifetime partners can be successful business partners. They illustrate how ordinary husbands and wives can embark on and grow a business together as successfully as their lifetime partnership.

The case subjects featured, in the order of appearance, are the following:

Joel and Farida Aguiluz, Trayline Corporation; Jofel and Frances Babaran, Arte Cańa; Maldwyn and Ruth de Pano, Design Plus; Albert and Nanette de Rivera, Alriver Export Corporation; Jimmy and Girlie Itao, Industrial Controls Corporation; Lorna and Ronnie Kalaw, LOKAL Industries; Joey and Bebot Lapid, Lapid Foods; Chito and Aida Madrońo, 13 P.M. Enterprises; Boy and Ana Manrique, Moonbake; Jose and Carolina Marquez, CatMar Shoes; Fred and Carleen Reyes, Godiva, Inc.; Joey and Mayette Santiago, Migo’s; Cesar and Beth Toscano, Toscano-Soriano Trading; Pinky and Jeff Sebastian, Heartstrings; Jose and Asuncion Visaya, 7J & A Meat Processing; Freddie and Malou Abrigo, Small Wonders Novelty; Cesar and Bing Cuchapin, CB Creativity; Rene and Gigi Simbulan, Simbulan Industries Philippines, Inc.; Daisy and Teddy Veridiano, Daisy Food Products; Josefina and Renato Echavez, Nature’s Reflection International, Inc.; India and Javier Legaspi, Heritage Arts and Crafts; Debbie and Gus Palao, Design Ventures Cebu, Inc.; Wilson and Jenny Bangayan, A&A Securities, PETCO, Car Plus; Boy and Beth Jolampong, Nieva’s; Jorgen and Bing Silfverberg, Davau Handtouch Novelties, Inc.

They came from the National Capital Region, Luzon, Visayas, and Mindanao.

 

The Micros that Roared; Dreamers, Doers, Risktakers series 3, 2006

This volume documents 25 microentrepreneurs from Luzon, Visayas, and Mindanao who toiled to win on their own terms, against all odds, arising principally from poverty. Each of the microentrepreneur featured is an exceptional individual who innovated, progressed, found her/his voice, and roared.

The case subjects featured, in the order of appearance, are the following:

Ed and Ver Agustin, EDVER, Nueva Ecija; Jose Alonzo, Jr., Papel Nueba Esiha, Nueva Ecija; Zenaida Aludino, Cagayan; Leonora Atienza, Charmica Soap, Antipolo City; Nenita Balino, Kanegie Foods, Davao City; Angelita Bariuan, Cabicungan Inn and Beach Resort, Cagayan; Ernesto Basco, ENB Junk Shop, Manila; Virginia Borde, Bacolod City; Roberto Casas, AMC Casas Store, Davao City; Roberto Consuegra, Shenoel Marketing, General Santos City; Marivic Cordavez, Burda de Filipinas, Laguna; Loreto Corpus, Jess Peanuts, South Cotabato; Miguelito Diestro, SANRAM Agricultural and Farm Machinery, Laguna; Luz Escandor, Sorsogon; Jose Escamis, J Escamis Trading, Davao City; Myrna Frago, Forest Wood Garden, San Pablo City; Dina and Sandy Lava, Cabanatuan City; Jojie Locsin, Tumandok Crafts Industries, Negros Occidental; Jerilyn Lucareza, Jing-Yan’s Enterprise, Negros Occidental; Asoy and Pining Narag, Navotas, Metro Manila; Edna and Robert Ponte, Thread Master Store and Tailoring Shop, Davao City; Cynthia Relato, Sorsogon; Leticia Rosas, Leticia’s Handicrafts, Marinduque; Teodora Siguar, Gemini Dried Fish, Tagum City; Consuelo and Benjamin Valencia, Benelco Arts and Crafts, Rizal.

The microentrepreneurs attributed much of their success to partnership with several microfinance institutions including:

Alalay sa Kaunlaran, Inc. (ASK)

Center for Agriculture and Rural Development (CARD) Bank

Claveria AGri-based Multipurpose Cooperative (CABMPC)

Enterprise Bank, Inc. (EBI)

Kabalikat sa Manunlad na Buhay, Inc. (KMBI)

Micro Enterprise Bank (MEB)

Negros Women for Tomorrow Foundation, Inc. (NWTF)

Opportunity Microfinance Bank, Inc. (OMBI)

People’s Alternative Livelihood Foundation of Sorsogon, Inc. (PALFSI)

Urban Program for Livelihood Finance and Training (UPLIFT).

 

Learning From Small Businesses; a Casebook, 2007

The book is a compilation of 12 cases of Philippine small businesses trying to survive and grow. It brings to life planning strategies, problem-solving techniques, opportunity seizing approaches, and other management concepts and theories.

The casebook is a major contribution to the dearth of indigenous learning materials that capture the intricacies of doing business in the Philippines that limit the effectiveness of business courses today.

It features 11 cases in the manufacturing sector and one case in trading. Industries represented are: ceramics, food, furniture, garments, gifts/holiday décor, printing, footwear, vehicle bodies and parts, wearables, and pharmaceutical trading.

 

Iskolar ng Bayan Gives Back, the Enterprising Way; Dreamers, Doers, Risktakers series 4, copyright 2007

The volume features 25 case stories of UP alumni who – after leaving the different campuses of their alma mater and places of their employ – finally took that leap of faith and nurtured and grew their respective enterprises. Each case documents their start up years, problem and growth strategies, management style, and business philosophy. Aside from its reputation of academic excellence and public service, U.P. has shown that it can produce its fair share of graduates with entrepreneurial bent and business acumen.

The book is a collaborative contribution of UP ISSI and the Small Enterprises Research and Development Foundation to the UP Centennial.

This fourth part of the Institute’s series on Dreamers, Doers, Risk-takers brings the total case stories to a hundred – after having released the first 25 in different industry sectors in 1998. This was followed by Couples in Business in 2004 and The Micros That Roared in 2006.

The case subjects featured, in the order of appearance, are the following:

Jose Martin Aliling, Jose Aliling and Associates; Juan Carlos Anton, Steaks and Toppings, Kamimura; Lilia Ronquillo-Bautista, PSD Corporation, Isagani Belarmino, Letty’s Buko Pie; Edilberto Bravo, Bookhaven, UBIX Corporation; Jose Feliciano Carandang, Sebastian’s Ice Cream; Philip Cruz,  Kinetic Feeding Systems Corporation, Floatech International, Herbanext, Inc.; Rodolfo de la Cruz, Medicus, Inc.; Victoria Bello-Jardiolin, Confetti, Natasha, Marikina Shoe Exchange; Antonio Jon, JTS Corporation, ATM Management and Development Corporation, McDonald’s franchisee; Pacita Juan, Figaro Coffee Company; Johnlu Koa, The French Baker; Francis Laurel, YKK Philippines; Victoria Diel-Leuterio, Holy Child School of Davao; Loida Nicolas-Lewis, TLC Breatice, LLC, TLC Beatrice China, TLC Beatrice Food Philippines; Barbara Munar, The Center for Speech and Language Intervention Co.;  Hector Navasero, Philab Industries, Inc.; Yolanda Villanueva-Ong, Campaigns and Grey; Ruby Catalan-Pornan, International Service Consulting and Management Company; Luciano Puyod II-Luciano Puyod III-Eduardo Puyod, Philippine Greenfarm Development Corporation, Philippine Fresh Fruits Corporation; Nazario Racoma, TSCC, Roadmarkers International; Winston Santos, Fabson Inc.; Miraflor Aquino-Torres, Village School of Parkwoods; and Peter Valdes, Tivoli.

(Note: To order the books, contact SERDEF at Tel. 355 5348, fax 355 5529, or email [email protected].)