Turning an idea into a business opportunity

April 23, 2014

If an idea is not necessarily an opportunity, what is an opportunity? When does an idea become an opportunity? A business opportunity is simply defined as an attractive investment idea or proposition that provides the Read More

Assessing the competition

April 9, 2014

In order to plan marketing strategies and achieve competitive advantage for your company, you have to study your competition. Recognizing the strengths and weaknesses of competitors allow managers to exploit weaknesses, emulate strengths or avoid Read More

Fire-proofing your business

April 2, 2014

(first published in the Philippine Online Chronicles, March 29, 2014) by Miel Feria, SERDEF Media Bureau It’s really ironic that despite it being the Fire Prevention Month, more fires happen during the month of March Read More

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