Knowing that the prospective customers and consumers (the market) are numerous and have varied buying motives and habits, marketing professionals have found it helpful to classify or categorize the type of customers. The process of Read More
Tony Jon, whose JTS Agriventures is engaged in the distribution of Purina Feeds for hogs and broilers under Cargill Philippines, says he has to engage in value selling to make the brand acceptable to the Read More
“Your most unhappy customers are your greatest source of learning.” – Bill Gates How is buying done? A person usually goes through five stages when he buys a product. Whether purchasing clothes, food, a car, Read More
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