Pandemic tests small business mettle

April 28, 2020

(First published in the Sunday Biz Section, Philippine Daily Inquirer, April 26, 2020 by Myrna Rodriguez Co )SERDEF Media Bureau) Against the backdrop of widespread socio-=economic disturbances wrought by the raging viral outbreak, small enterprises Read More

“Ticking bomb”- SMEs in COVID19 peril

March 26, 2020

Amidst the viral menace that the world faces, small and medium enterprises (SMEs) looms as the most highly at risk economic sector. “Ticking bomb” is how the situation is described by Andrew Masigan, an economist, Read More

Food entrepreneurs beat the holiday rush

January 2, 2020

FOOD ENTREPRENEURS BEAT THE HOLIDAY RUSH By Myrna Rodriguez-Co After the flurry of shopping and gift-giving, feasting and partying, sprucing up  and decorating, the average person is seen as broke and physically drained, if not Read More

Freelancing 101: How to get started

October 29, 2019

The easiest way to get started as a freelancer is to visit a freelance site such as Freelancer.com or Upwork.  At these sites, companies needing freelance skills post their projects and describe their needs , Read More

Using testimonials to promote your business

October 1, 2019

Customers will not impulsively plunk down their hard-earned cash on something they have not used before.    They would need more than an attractive advertising copy with glossy photos to be  convinced  to try a  product, Read More

Freelancing niches and opportunities

September 26, 2019

There are many opportunities open to the skilled freelancer.  Among the most lucrative niches are in creative writing, digital marketing and graphic design.  All three are potentially  high-profit businesses can that can be started with Read More

Freelancing 101

September 16, 2019

FREELANCING 101 The freelance niche is a growing one in the Philippine economy.  It is not just because it makes good economic  sense for a company to hire on contract but more so because freelancing Read More

Airbnb businesss: Pitfalls to avoid

July 27, 2019

Alina Calleja’s travel-themed condo in Mandaluyong Any business, even a low-barrier business like airbnb hosting, has its downside. Newcomers to hosting, especially, must watch out for the risks and dangers the business is fraught with. Read More

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