Using testimonials to promote your business

October 1, 2019

Customers will not impulsively plunk down their hard-earned cash on something they have not used before.    They would need more than an attractive advertising copy with glossy photos to be  convinced  to try a  product, Read More

Freelancing niches and opportunities

September 26, 2019

There are many opportunities open to the skilled freelancer.  Among the most lucrative niches are in creative writing, digital marketing and graphic design.  All three are potentially  high-profit businesses can that can be started with Read More

Freelancing 101

September 16, 2019

FREELANCING 101 The freelance niche is a growing one in the Philippine economy.  It is not just because it makes good economic  sense for a company to hire on contract but more so because freelancing Read More

Airbnb businesss: Pitfalls to avoid

July 27, 2019

Alina Calleja’s travel-themed condo in Mandaluyong Any business, even a low-barrier business like airbnb hosting, has its downside. Newcomers to hosting, especially, must watch out for the risks and dangers the business is fraught with. Read More

The ABCs of cash flow management

June 26, 2019

The importance of cash flow management cannot be overemphasized.  Big or small, new or established, hbusinesses need ready cash in order to run  efficiently. Indeed, there have been companies which, while still earning profits, have Read More

How to raise fast cash

June 22, 2019

If you own and manage a small business, you must have been faced with the dilemma of cash shortage. When there is no money to pay overdue bills, or cover the week’s payroll, or cope Read More

Guerilla Marketing: Some ideas

June 15, 2019

“Guerilla” strategy” has mostly military connotations, as in guerilla warfare, guerilla army, guerilla zones, etc. But there is one “battleground” that doesn’t have anything to do with guns and ammunitions. In the world of business, Read More

A gift that transformed into a business

October 30, 2018

By Leda E. Beltran First published in the Philippine Daily Inquirer, October 28, 2018 Enterprising couple Ruben and Trina Flores share a fascination for leather, and this spurred them into putting up their own leather Read More

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