Minimizing losses from shoplifting

October 12, 2015

  Dear SERDEF advisers: I have a small grocery store or what may be called a mini super-market in Paranaque City.  Among my major  concerns is petty theft inside my store.  How can I prevent Read More

Finding the best location for a franchise outlet

August 21, 2015

Vicente Paterno, president of 7-11 Philippines answers a critical question about franchising:  “How does one determine the most appropriate location for a franchise store or outlet?” “There is a misconception that the secret to choosing Read More

Make weddings your business: Some ideas

June 18, 2015

If you’re looking for a doorway to a new business, one of the opportunities to consider is weddings.  Weddings have become a complex production that can no longer be executed by the affianced couple by Read More

Branding for small business

June 27, 2014

  (An update of an article published on January 14, 2014) (Click here to read mechanics of SERDEF’s Brand Slam Contest for micro and small biz) Branding is for large businesses only.  Branding is only Read More

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