How to build a brand identity
by Toni Tiu So you’ve decided to build your own brand. Congratulations! A brand is a promise you make to consumers, that gorgeous offering you have for them wrapped up in a pretty bow. A Read More
Articles by serdef
More OFWs to come home, start businesses, borrow capital
The economic slump being experienced in many labor markets abroad will compel more overseas Filipino workers (OFWs) to come home, engage in a small business, and borrow capital to finance their ventures. This is the Read More
Packaging for export to Japan
Packaging is a product’s”face to the world” and buyers everywhere demand that the “face” they see and buy does not only combine good design and colors but also conforms with high standards relating to hygiene, Read More
Franchise exhibit to showcase ingenuity of mSMEs
The 11th “Filipino Franchise Show” will be mounted by the Association of Filipino Franchisers, Inc. (AFFI) on October 12 – 14 at the World Trade Center, Pasay City, to celebrate the 15th year of the Read More
‘Tayo na sa Carinderia Fiesta’ — SMC
Carinderia entrepreneurs — including those in the planning or even in the dreaming stage — are invited to join Carinderia Fiesta 2012 on October 5-6 at the World Trade Center. An advocacy of San Miguel Read More
SERDEF trains Heifer Int’l staff to teach business planning
A training of trainers workshop in business planning was conducted by the Small Enterprises Research and Development Foundation (SERDEF) for Heifer International Philippines (HIP). last September 24 to 29 at the International Institute of Rural Read More
Meat and fish processing seminar set
A seminar on meat and fish processing will be held on Saturday, October 6 at the SMX Convention Center mezzanine floor, Room 12, at the Mall of Asia Complex, Pasay City. The seminar is organized Read More
What’s in a name? Plenty, if it’s a business name.
(First published in the Philippine Online Chronicles, September 24, 2012) by Myrna R. Co, SERDEF Media Bureau Some 10 years ago, when my son announced he was quitting his job at the Department of Public Read More
Demand for Ph software services seen to grow exponentially
The demand for the value-adding software services from the Philippines is expected to grow exponentially as the industry positions itself competitively in the global markets, according to officials of the Philippine Software Industry Association (PSIA). Read More
Managing as though employees really mattered
by Miel Feria, SERDEF Media Bureau (first published in the Philippine Daily Inquirer, Sunday Biz, Sept. 23, 2012) There have been countless articles on how to make companies more productive. The science of efficiency has Read More