(First published in the Philippine Daily Inquirer, Marketing Pulse, November 30, 2020) by Myrna Rodriguez Co In the gloom and doom of the economic scenario, anyone will feel hard pressed to glimpse a silver lining. Read More
As an owner or manager of a small business, you have myriad functions to perform, for which you need multiple skills. Some of these you may not have yet or need to improve. You can Read More
Even as the viral menace continues to upend lives, government leaders and economic managers have begun thinking how to reopen factories, stores, offices schools and other workplaces. One question is top of the mind: Are Read More
Customers will not impulsively plunk down their hard-earned cash on something they have not used before. They would need more than an attractive advertising copy with glossy photos to be convinced to try a product, Read More
THE BUSINESS OF SHARING SPACE More and more people have assimilated travel into their lifestyle. Traveling – around the country or in other countries abroad – has lately become a priority activity among young people, Read More
The importance of cash flow management cannot be overemphasized. Big or small, new or established, hbusinesses need ready cash in order to run efficiently. Indeed, there have been companies which, while still earning profits, have Read More
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